Bent*Spud

Why everyone’s laughing at this $400 juicer

Juicero is trying to get out of a sticky situation.

It’s a $400 device that connects to the internet and squeezes pre-bought packets of fruit and vegetables into juice. On Wednesday, Bloomberg revealed you can get the same result by squeezing the bags with your own bare hands.

The schadenfreude was pulpable.

People saw the stereotypical unraveling of a Silicon Valley storyline: A startup was trying to cash in on the juicing craze by raising $120 million from gullible investors and then selling an expensive product that no one needed.